graze & video

Have been meaning to use graze.com as a case study since I started. It's a fantastic entrepreneurship story and the comms materials and brand are so interesting. I was also keen to maintain contact with Ben, one of the founders that I did business with at Esporta.

Sally wanted some DM materials to use for a MKT1002 marketing communications seminar. I suggested graze, showed her a box and the website and she was keen. Between us we ordered enough boxes to

use (4 tutors teach the module).

I also got in touch with Ben and asked for more boxes. I also asked him to send us some of the Christmas pieces - some Reindeers and gift vouchers. He was fantastic - sent us 5 boxes and a big pack of DM materials as well as a link to a Flicker account that showed us how the materials had been turned into viral content.

http://www.flickr.com/groups/reindeergallery/pool/with/5300818162/

After discussion, we decided to run the seminars using a Goldfish Bowl method - pulling out 3 students at once and getting them to interact with and deconstruct the marketing messages. Then Sally suggested videoing the session. She's thinking of using the video to illustrate to prospective students the sort of activities we may be involved with.

I had already run 3 seminars by this time, but was still in time to video the final one. I also realised this would give me material to cut into a small video to send back to graze by way of a thank you (they will love video content).

Word had already spread that Sally had been videoing. I decided to get the students to take it in turns to shoot the video - this being less intrusive, allowing me to manage the session and would give me lots of camera angles.

In spite of initial apprehension about the camera, this session went really well. This group is lively anyway but they really did raise their game - there was a lot of banter but every single person participated and contributed, and with some excellent contributions. Can't wait to see the footage.