Industry influences

A couple of industry contact points came to fruition today:

OJ Guest Lecture - feedback seminar

Last week I brought Owen in to meet MKT1023. He did an hour-long presentation and then I broke the group into 4 teams - I wanted them to interview him in teams. I wanted to get them to speak to him and reasoned that they might be more comfortable doing this in small groups. I gave each a topic with a couple of questions by way of an icebreaker.

The students were attentive and I heard them asking good questions. I had hoped that they would feed back the same session but we ran out of time to do it justice, so I had them present back this week instead.

I was a bit worried that they might not have made notes or that the time elapsed would make it less useful. In fact they did a pretty good job of feeding back the information - which I captured on the IAW. Some really good points had been established - and in fact it fit well with this week's lecture topic of 'appointing an agency' - lots of crossover with what OJ had said of his own career experience. I wonder if the lag of a week had in fact helped them to digest the information they had gained through the experience. Pleased with this.

Gratterpalm Visual CVs

In the summer I visited Leeds Advertising Agency Gratterpalm. While in Reception I noticed they had a file with 'visual cvs' of all of their staff. With their permission I photographed about a dozen of these. In MKT2020 seminar I showed the students these visual cvs - we talked about them - and it brought up loads of topics - the audience, different types of role and how the people chose to articulate themselves in images, how to start conversation topics.

This all culminated in them taking the task of creating their own visual cv to include in their e-portfolio. They were really enthusiastic about it and excited to have a go. One said 'this is the sort of thing I'd like to do more of' another said what a welcome change it would make to express themselves in images rather than words. I was most pleased by the response of one student who I haven't seen speak in class before. He confessed he is quite shy, and he was quite excited at the prospect of having a visual talking point - maybe he would feel more in control. Result. I just need to make sure that what they produce in the end is considered - not an easy option - this can be achieved through the electronic feedback.