Tuesdays I do MKT1001 and MKT1002 over and over ... and this week we had the a Mintel smoothie sector report for Comms, and Specsavers for Foundations....
...and they both went well. Why?
MKT1002 Smoothie Sector
I started by spelling out how they should be engaging with the seminar material to go into their assignment portfolio. Di was right - mention assessment and they get right to work! Discussions went well, familiarity with material all fine.
MKT1001 Specsavers
Started with a few ads to get everyone having an opinion - helps that they are funny. Icebreaker. Maybe that's what I need each time? Then we did PESTLE... have done quite a lot of this before. For once the material also looked OK. This makes a difference for me. Must remember that if I get something tatty again.
Talked to Sally about my slides. She talked about learning dimensions... realise my style won't suit everyone in class. Do they get enough didactic stuff or should I be done a mix?
Then I spoke to Gary - was delighted to hear that he shared my views on
a) slide design - visual aid not the whole story
b) posting slides before lectures - blows the reveal
This was a relief. No saying he's right though.
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