Focus Group Plan
Each student will be assigned to a group/topic for planning purposes. I'm going to photograph a category in the supermarket and blow it up on foamboard - that way they will start with similar materials and I don't have to buy a load of stuff out of my own pocket. If they decide to buy stuff as stimuli that's up to them.
I'll ask each group to investigate the biggest brand personalities in the category I've given them.
Each group has about 40 man hours to figure out their methodology, recording equipment etc. Think I will give them a checklist though.
Assignment Support
Spent much of Friday giving individual assignment support sessions to the international students on MKT3017. The French students were pretty good - although the standard of English was mixed. A couple of the Chinese students were far more upsetting really. Long had not started, and though rather uncommunicative, slowly revealed that he was in a state of despair, very nearly in tears at the daunting prospect of having to write an assignment. Another Chinese girl came to see me and her English was so non existent that I don't actually think she understood anything I said. I asked her about 5 times 'is this your only assignment/do you have any other assignments?' I put the question every way I could think of - she simply didn't understand at all. I felt so sorry for her.
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