Sixth Form & Milking the Mystery

BE in Business

Today I had two talks to deliver to groups of Sixth form students on the subject of marketing - as a career choice and University subject. I ditched the previous deck I had used - because it was unbearably dull.

Instead I went with a prezi - reaction was good and I enjoyed it. Need to get a new clicker though - I've lost mine.

Making the Most of the Mystery Shop

Looking over my lesson plan I realised I had intended to make the mystery shop last 2 weeks - one week of planning and one week of execution. Swapped it over to free up a lecture slot for the PSR rehearsal... which left me with an empty week.

Ultimately it might work out for the best - I have decided to do a 2-stage debrief on the activity; I'm going to have a go at doing a breakout activity in the big lecture - not sure how it will work but I'm going to deconstruct the mystery shopper experience in that session. Then in the seminar sessions we're going to look at the output from a researcher point of view. This will be the first time they've had a chance to look at some real data and start to turn it into meaning. Took me over an hour to get the data sheets printed out on A3 for the seminar. It's a real nuisance that the printer has gone. Quite excited to be attempting something different. Need to give some thought to whether breakout groups in the lecture theatre need to be orchestrated any differently.