Peer Cheer

Mystery Shopping

I've created a 'field study' activity for next week; 4 mystery shopping assignments that the students have to go out and do, in pubs, coffee shops, clothes shops and supermarkets. I also put together a quick Googlesite with four pages of on-line data capture forms. I embedded this into the Nile site for the module. This way I'll be able to see who has completed the activity and also build up a database to play with.

Gil takes 2 of my seminars on the MKT2003. I showed her the on-line bit and the briefs - as she has to go through it in seminar - I was really blown away by her reaction. She wanted to use it for her services module, said I should use it in my PGCTHE, said I should bring it up in my PDP with Mark and that she would too... said we should be adopting it for the distance learning module. It seemed to really hit a nerve with her. Probably the first bit of my inventing that was properly 'serious'.