Monday, 1 November 2010

Storytelling & bad manners

I reviewed my lecture slides ahead of MKT1013 Tomorrow's Consumer - my second big guest lecture on this module. This week's topic: Marketing and Morality.

I remembered that last week, my slides had run out and I'd had to spin it out a bit. I also noted from reading Phil Race last week that I shouldn't rely on stand & deliver just because it was a lecture. I spent 40 minutes YouTubing and googling for something to show or a 'moral maze' type activity. Nothing sprang out.

In the end I decided to go with an anecdote from working at Carlson - the story about how the Carlson family forbade trade with firms trading alcohol, cigarettes or gambling... and how we knowingly traded with Diageo and Party Poker and changed the names on the accounts.

I asked them to vote on a) the family's right to set rules about ethics b) the MD's decision to do trade with Diageo c) the account handlers agreement to work on the account d) whether they would have rung the ethics hotline and blown the whistle.

The whole audience was really engaged during this section, really good participation and attention. I felt very relaxed telling the story - knew it inside out and was able to go quite slowly as they hung on my words. Reminded me of the power of a story well told. No slides for that bit!

I finished after 45 minutes but the session felt really well balanced.

This week I had cleared the back row that caused me problems - actually the ones that had been so disruptive last week sat on the second last row this week and were talking again for some of the lecture. I stared them out a couple of times. If I was taking this class again I would speak to them individually - it's infuriating that you can have 150 people listening intently to what you are saying and 4 people talking among themselves. This indicates to me that it CAN'T be my content or my delivery, otherwise I'd have more of an issue. Just so rude...

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